diff --git a/src/Product.ts b/src/Product.ts
index fde4358..331fb98 100644
--- a/src/Product.ts
+++ b/src/Product.ts
@@ -85,6 +85,7 @@ export class Product {
   }
 
   MatchToShopifyProduct(shop: Shop): shopify.Product {
+    // TODO: Look for and match based on known gid before SKU lookup
     let product = shop.GetProductBySku(this.sku)
     if (product == undefined || product.id == undefined || product.id == "") {
       console.log("MatchToShopifyProduct: no product matched")
@@ -171,10 +172,10 @@ export class Product {
     } while (item.id == "")
     console.log("UpdateShopifyProduct: publishing to online store")
     response = this.PublishToShopifyOnlineStore(shop)
+    console.log("UpdateShopifyProduct: setting defaults on inventory item")
+    shop.SetInventoryItemDefaults(item, config)
     if (newProduct) {
       console.log("UpdateShopifyProduct: setting defaults on new product")
-      console.log("UpdateShopifyProduct: setting defaults on inventory item")
-      shop.SetInventoryItemDefaults(item, config)
       console.log("UpdateShopifyProduct: adjusting inventory item quantity")
       shop.UpdateInventoryItemQuantity(item, 1, config)
       console.log(JSON.stringify(response, null, 2))
diff --git a/src/initMenu.ts b/src/initMenu.ts
index 107b57c..85299b1 100644
--- a/src/initMenu.ts
+++ b/src/initMenu.ts
@@ -3,6 +3,7 @@ import { fillProductFromTemplate } from "./fillProductFromTemplate"
 import { createMissingPhotoFolders } from "./createMissingPhotoFolders"
 import { matchProductToShopify, updateProductToShopify } from "./match"
 import { reinstallTriggers } from "./triggers"
+import { toastAndLog } from "./sheetUtils"
 
 export function initMenu() {
   let ui = SpreadsheetApp.getUi()
@@ -48,8 +49,19 @@ export function updateShopifyProductHandler() {
     console.log("skipping edit on sheet " + sheet.getName())
     return
   }
-  let row = SpreadsheetApp.getCurrentCell().getRow()
-  updateProductToShopify(row)
+  let selectedRanges = SpreadsheetApp.getActiveRangeList().getRanges()
+  if (selectedRanges == null || selectedRanges.length == 0) {
+    toastAndLog("Select ranges to be updated")
+    return
+  }
+  for (let i = 0; i < selectedRanges.length; i++) {
+    let range = selectedRanges[i]
+    let firstRow = range.getRow()
+    let lastRow = range.getLastRow()
+    for (let row = firstRow; row <= lastRow; row++) {
+      updateProductToShopify(row)
+    }
+  }
 }
 
 export function reauthorizeScript() {
diff --git a/src/match.ts b/src/match.ts
index 0182658..5d5789f 100644
--- a/src/match.ts
+++ b/src/match.ts
@@ -1,6 +1,6 @@
 import { Shop } from "./shopifyApi"
 import { Product } from "./Product"
-import { toastAndLog } from "./sheetUtils"
+import { getCellValueByColumnName, toastAndLog } from "./sheetUtils"
 import { getCellRangeByColumnName } from "./sheetUtils"
 
 export function matchProductToShopify(row: number) {
@@ -15,19 +15,19 @@ export function matchProductToShopify(row: number) {
 
 export function updateProductToShopify(row: number) {
   console.log("row: " + row)
-  let product = new Product()
-  let shop = new Shop()
-  console.log(product)
-  product.ImportFromInventory(row)
-  console.log(product)
-  if (product.sku == "") {
+  let sheet = SpreadsheetApp.getActive().getSheetByName("product_inventory")
+  let sku = getCellValueByColumnName(sheet, "sku", row)
+  console.log("sku: " + sku)
+  if (sku == "" || sku.match(`\\?`)) {
     toastAndLog("No SKU defined for the product on row " + row + "!")
-    let productInventorySheet =
-      SpreadsheetApp.getActiveSpreadsheet().getSheetByName("product_inventory")
-    getCellRangeByColumnName(productInventorySheet, "shopify_id", row).setValue(
+    getCellRangeByColumnName(sheet, "shopify_id", row).setValue(
       ""
     )
     return
   }
+  let product = new Product()
+  product.ImportFromInventory(row)
+  console.log(product)
+  let shop = new Shop()
   product.UpdateShopifyProduct(shop)
 }
\ No newline at end of file